Success - the very word conjures up images of private jets, island get aways, an almost unlimited bank account, and so much more... (In my imagination, I'm always a size 4! LOL)
But it starts with 2 very basic requisites:
- Having a solution to a problem people are willing to pay for and
- Knowing how to attract the people you want to serve.
Everything else hinges on mastering these 2 things.
I'm willing to bet that you know what problem you solve and you've helped many people get the results they wanted. It feels good, right? And we hope that our happy customers or clients will refer us to others - will post accolades and heart-felt posts on social media, etc. But that doesn't happen... at least not often enough to build a sustainable, lucrative business on.
So that leaves us with learning how to attract the very people we want to serve - our "hot prospects".
When I first started marketing online, I would jump from platform to platform with the same message to all. (At the times, memes weren't an option.) I'd post when I had time, thought I had something to say, or a new way to say the same pitch.
I had some success but not the success I had hoped for. My heart longed to serve in a bigger way.
Do you feel the same?
That's when I learned the art of storytelling and shared the stories and examples in my blog. Then I shared my blog link with a brief description in my social media posts at the times my ideal prospects were most likely to be online.
Many of these stories came directly from some aspect of my life... being a dairy farmer, farm wife, mom of 6, gardener, speaker, business trainer, and leader. Every story served sort of like a parable for the point or lesson I was sharing.
You wear many "hats" in your life and each one offers stories and lessons you can relate back to your offer and solution without being preachy, salesy, or pitch-slapping. Facts tell but stories sell. Why? Because stories can emotionally engage the reader in a unique way that leaves an impression and can move them to take action.
Stories can bring us to tears in compassion, have us holding our stomach because we are laughing so hard, get us to reflect inward, and help us to see possibilities and opportunities.
If you are new to storywriting, begin by flushing out YOUR story...
Why do you do what you do?
Why do you care if others get their problem solved?
What do you struggle with most in having a busy business and life?
Choose one and work on it. Before posting it online, read it out loud... Does it touch your heart? Do YOU get emotional when you hear the words? If you do, you'll know you've got a great story!
Once you have the story, then share it. Start it as a blog post and then create an emotionally engaging intro as you post it in your social media platforms.
Don't put your light under a bushel where you - and your uniqueness - are hidden. Start with one story and gauge the response. I think you'll be delighted with the difference in comments. 🙂
Tag me on FB - I'd love to read your story and leave a comment!