Over the past few days, I have shared the 3 biggest mistakes I made as a speaker. Over the next 3 posts, I'll share the 3 best things I did right as a speaker. I am hopeful if you speak to groups, you will find golden nuggets in each story that will help you build greater rapport with the audience, get better results, and have more fun doing it!
Ok, down to business... The #1 strategy I want to talk about today is... storytelling.
Our lives are made up of a series of events. The most interesting way to share these events is to do so in a story format.
A great story:
- Engages your audience emotionally. When we become really good at storytelling, our audience feels like they are a part of the story, not just listening to it.
- Captures the attention of your audience from the very beginning and holds their attention to the end
- Has a main point or lesson
- Is relevant to audience
- Shares the pain, problem, solution, and results
The greatest speakers and writers have mastered the craft of great storytelling. They don't "tell" a story. They "relive" the story!
Dr. Ivan Misner, Founder of BNI, is one of the best storytellers I've ever heard. In my podcast interview with him, he shares tips to become a master storyteller. Click here to listen! I promise - his stories and experiences will put a smile on your face!
Storytelling is a great way to highlight your expertise, the solutions you provide, and the results your clients experience WITHOUT coming across as egotistical, arrogant, or (yes, this happens), embarrassed. It's a fun way to sell yourself and what you do in a way that your audience will enjoy. And guess what? Great storytelling leads to more sales!
P.S. Questions about storytelling or speaking to groups? Email me your questions and I'll write a post to help you!