You write a knock-'em-dead talk; you dress the part; and you have some products at the back of the room to sell. But after the event, the sales are either non-existent or very, very small.
This is the #1 problem most speakers have; it ranks even higher than getting speaking gigs. Why? Because we don't like to be "sold to" so we don't "sell".
Many of us have gone to seminars where the speaker talks for about 30 minutes and then spends the last remaining time giving us the sales pitch. The crowd stiffens up; people walk out of the room. We don't want to be that person!
Here's the 15-minute solution:
- Approach it from their point of view (not yours)
- Focus on what you want them to do when you are done
You'll need to spend about 15 minutes answering the above two statements so you can easily incorporate the ideas and thoughts into your talk. Write your "knock 'em dead" talk and be sure you talk about the problems they have and solutions you provide. Make it relevant to your audience.
Don't wait until the very end to talk about your products: Sprinkle some of the tips in your products throughout your talk and let them know that this information and much more is available for those who are interested in taking it to the next level. Let them know you've got a special offer you'll be talking about because you feel it's a disservice NOT to give people an opportunity to learn more so they can earn more.
Your goal is to let those who are interested know how to get more information from you. If your topic and information hasn't touched them, then that's fine. No harm, no foul. But if you don't ask, it's always a NO!
Be one of the speakers who truly serves their audience by giving great content during their talk and products that teach more in depth information that they can take home, learn, and apply. People need, want, are are willing to pay for knowledge, systems, and information. Are they getting it from you?
One problem. One solution. 15 Minutes and $25. Done.