Yesterday I shared the #1 best thing I've done as a speaker - storytelling.
Today I'd like to share the second best thing I did as a speaker... A compelling bio.
Most speakers have a bio that reads like a resume. It goes on and on about all of their accomplishments, accolades, and where they've spoken before. While this may work for big name professional speakers to build credibility, for those of us who are speaking to groups as a way to generate leads and grow our business, this just doesn't work.
The audience doesn't care about you. They care about themselves and what you can do for them!
If you are looking for an introduction that will have the audience leaning forward, pens poised, ready to take notes before you say a word, include this in your introduction:
- One or two questions that relate to the results your audience wants. For example, one of mine questions is "What if you could create a stampede of hot prospects chasing after you, begging your for more information?" I know they are tired of doing the "chasing" and would love to have interested people "chase" them!
- A short paragraph about the personal side of you. For example, I add "she's a wife, mom, gramma, and organic dairy farmer" It helps them relate to you as a person first. I add the "organic dairy farmer" because it's unique, memorable, and it makes sense when use farm stories as examples.
- A short paragraph about you and why you are qualified to speak on this subject
- The promise of what you are going to deliver. For example "Sue is more than someone who just teaches “theory” and “great ideas”. She shares the exact strategies she uses to transform her speaking gigs into highly profitable opportunities."
- End with "Please help me welcome __________!"
When you create an introduction that addresses the concerns and desires of your audience, you'll have them warmed up and ready to listen from the very beginning!