Yesterday I shared #1 Mistake I Made When Trying To Get Booked To Speak. Today I'd like to talk to you about a trap that many business professionals who want to speak to groups fall into...
Google and the internet makes it easy to do research on any topic. If we researched "public speaker", we'd have lots of links that take us to pages to teach us how to speak better or maybe even find speaking gigs. But here's the problem - those sites are giving information based on you speaking well and building a "speaking" business.
Years ago when I started this journey, I fell into the trap of thinking I had to compete with speakers building a "speaking business" and I needed to do what they did:
- Slick sales brochures
- Video footage of me speaking
- Video testimonials of my presentation from audience members
- A professional one-sheet (most are similar to a resume)
- And a nice, professionally produced folder to put it all in
I procrastinated approaching the people responsible for bringing in speakers because I didn't have the $3,000 to put all of this together. I mistakenly thought that this "stuff" would sell me. But the reality was, I was able to sell myself with much, much less.
You see, I finally realized that the advice I was reading didn't apply to me because I wasn't speaking to build a speaking career, I was speaking to find new leads from the right audiences and then convert those people who wanted more information into new clients.
In other words, I was following career advice for a career path I wasn't on!
If you are speaking to groups as a way to grow your business, here's all you really need:
- A nice business card with your face (make sure the person can see your eyes)
- A well thought-out outline of your topic and why it's important to their audience
- A personal and professional letter addressed to the right person (not To Whom It May Concern)
- A script on what questions to ask when you secure an appt to talk to the person who is responsible for speakers
Keep it simple because "simple" works.