There are lots of issues facing entrepreneurs and business owners but are the two most common complaints I hear:
- Not enough prospects
- Conversion rates suck
If you are experiencing these, you aren't alone. It's hard to run a business and fulfill all the roles that make a business work AND take the time to prospect, meet with prospects, and convince them to do business with you.
Regardless of what our strengths and skillsets are, if we want to have a thriving, successful, and profitable business, we need to master these two tasks.
I struggled with this in the beginning, too. But through that really expensive school - you know, the "Trial and Error" degree that ends up taking lots of time and costing lots of money, I figured out a few things that work for me and my clients.
Below are a few tips for getting more leads and then converting a higher number of those leads into new clients:
- Go where your ideal prospects hang out. What clubs, associations, or organizations to they belong to? Where do they volunteer?
- Speak their language. Learn what words they use to describe the problems they are having, the solutions they are looking for, and the results they want to experience. When we can express ourselves using their words, our conversations resonate with them and they will feel that you understand. This allows you to move from visibility to credibility.
- Offer great content "in their words", not corporate-speak. Make them think, "If the free information he/she shares is this great, the products or services they sell must be phenomenal!"
- Seed your content with opportunities to purchase. What's the next step? Tell them exactly what to do or they won't know! The easier you make it for them, the more likely they will become a new client or customer.
- Make the "experience" of hearing from you before and after they become a customer enjoyable. Make them feel appreciated! Have some fun... don't ignore them once they become a client!
Create a deliberate and well thought-out routine for meeting new people and staying in touch. As you work consistently on your plan, you'll build momentum and createa a steady stream of new prospects to talk to.
When you add these prospects to a strategically-written email campaign that educates, entertains, engages them emotionally, and sprinkles the content with calls to action, you'll have a process that adds new clients to your business from beginning to end.
If you found this information helpful and would like some specific ideas for your business, let's chat! Schedule a free 30-minute consult call where we'll talk all about your business and simple things you can do to make it more profitable (and fun!) immediately! Go here to schedule our time together!