When marketing your business, the words and images you use can build rapport or leave the person cold. Being able to illicit an emotional response is a key element in getting someone to relate to you.
Everything decision we make is based on emotion - dating, marriage, having children, choosing a career, buying a home or car, where we go on vacation, etc.
It’s all an emotional journey. Does the decision make us feel good? Does it resonate with our values, desires, and dreams?
We often use logic to support the decisions we make but we make the actual decision based on emotion.
What does a prospect “feel” when they read or see your message?
Does it compel them to lean in closer?
Do they feel “Wow, she is reading my mind”, "He really gets me" or move them to take action?
If you struggle to know what your ideal prospects are thinking and feeling, study the most popular blogs in your area of expertise. What topics are getting the most responses? What comments are readers making? What words are they using?
Getting inside of the “head” and "heart" of your ideal prospects will help you write in a way that emotionally engages them to you and your ideas. And when it comes to converting prospects to clients, emotional engagement is important!
P.S. Looking for ways to connect better with your prospects? Let's set up a free 30-minute strategy session! I'll share 2-4 tips and ideas that you can implement immediately. No cost. No obligation. No pressure. Schedule our time together here.