This one tool, when you learn how to use it correctly, can jump start your business, convert prospects into new clients, and have others seek you out for speaking gigs and coaching.
What is this amazing tool that people just don't understand how to use effectively?
Shhhh... come close as we don't want everyone to learn about this... Are you ready?
Yep, LinkedIn is the tool that took me from a "nobody" to a "somebody". It provides credibility. And it puts a lot of money in my bank account every year.
What you say in your profile, how you list your previous jobs, and category endorsements matter. But the big enchilada - the "daddy" of your LinkedIn account lies in the Recommendations.
In my previous position, I did a lot of training on how to take the networking skills people had already learned and transfer them to social media. In fact, over 5,000 people from 18 countries have been in one of my trainings. These weren't webinars - these were belly-to-belly, butt-in-the-seat sessions.
The secret weapon, if you choose to use it, is LinkedIn's Recommendations.
Many people get endorsements and recommendations confused. They both carry some "weight" in Google rankings but recommendations far outweigh endorsements.
But not just any recommendation will work!
- Be very strategic in the words you use to request the recommendation.
- Be willing to ask the person to edit if there are grammatical or spelling errors. (You can't edit someone else's recommendation).
- Convert other written testimonials into LinkedIn recommendations.
For example, when I speak to an audience, I always have a compelling offer. If they are interested, they complete the form at the bottom of their handout and turn in to the "designated" spot. These forms include their name, email address, and phone number.
After I process their order, I send a thank you message which includes a request to connect on LinkedIn. Once we are connected, I will send a specific request for a recommendation based on the event they attended.
LinkedIn Recommendations are public domain. They are heavily ranked by Google. And, you can also use them in your marketing materials!
Once I had 20 recommendations, my business started to grow organically. People who were checking me out would see all the recommendations and be impressed. Most of the time they found these recommendations via Google. The reason they ranked was because of the wording I used when requesting the recommendation. People will often mirror the same words you use in your request, so make sure you include keywords!
Once I had over 40 Recommendations, I basically got the speaking gigs I sought.
Once I had over 50 Recommendations, event planners started coming to me, asking me to speak to their groups and asking what I charge!
LinkedIn is one of the best-kept secrets to grow your business organically and attract the people who want, need, and are willing to buy what you offer.
And that's just ONE tip on how LinkedIn can be a great business partner for you.