On a scale of 1-10, how would you rate your confidence that what you say is going to generate the results you desire?
Many business professionals, especially those in sales, are comfortable talking in front of a group of people. The problem lies in how they deliver their message. What response are they getting? Is it the response they desire?
I would like to share 3 practical suggestions that can create interest from your audience and compel them to take action:
- Illustrate your main points with stories. Our lives are made up of events and each of these events become a story. People listen to stories. They relate to stories. They respond to stories. Cultivate the ability to help those you are talking to "see" themselves in the story and you'll be given the opportunity to help more people.
- Embrace structure in your talk. Devote your time to sharing 3-4 messages and going indepth on each one. This gives audience members a chance to absorb and digest each idea. Too many ideas leave your audience confused and overwhelmed.
- Make sure your offer (call to action) is relevant to what you are talking about. Seed comments about it throughout your talk. This creates interest and desire in your audience, which increases the number of people who sign up. For example: Each one of the points I make is included in my free report, "Top 15 Tips To Speak Your Way To Success". This is an example of how I seed my talk: "Today I'm going to be sharing 3 tips from my free report, "Top 15 Tips To Speak Your Way To Success". Tip #1 is __________". When I transition to the next tip I'll say, "The next idea I'd like to share with you is Tip #4 from my free report, Top 15 Tips To Speak Your Way To Success"...
Speaking can be a fast and fun way to build rapport with people who want, need, and are willing to buy what you offer. But it doesn't happen by accident. It happens with planning, practice, and execution.