Each talk is comprised of 4 basic elements which, when done correctly, move your audience to action. It's persuasive through emotions - not fear, intimidation, or a sales pitch.
Let's look at each of these elements closer:
- Captivating. What does this mean to you? Think about the last time you were an audience member and the speaker captivated your attention. What did that look like? How did you feel? What language, gestures, and voice inflections were used? How can you copy some of those elements into your own presentation?
- Engaging. This is the emotional stroll through pain/solution/results. It's more than retelling a story - it's RELIVING the story with emotion! Bring the content to life in a way that makes your audience members feel that they are IN the story, not just hearing it.
- Informative but still leave them hungering for more. Share 3-4 ideas in your talk. If you have 20 minutes, you can use 3-4 minutes on each. If you have more time, then go deeper into the 3-4 ideas instead of giving more ideas. Remember: Depth not width. The biggest mistake many speakers and presenters make it trying to share too many ideas from the stage. This leaves the audience in an overwhelmed or confused state what paralyzes them from taking action.
- Compelling. This is where you talk about the results people have achieved! People don't buy products or services, they buy RESULTS! Spotlight results specific to the 3-4 topics you discussed. How did those results make the person feel? How did the relieve their pain? How did the results make a difference in the person's live?
When done correctly, your audience will see the light at the end of the tunnel with the light shining on YOU as the solution!