A song that touches your heart tells a story with it's lyrics. Each word is carefully chosen. The music and instruments support specific elements of the story and move us through the song. It can bring tears of sadness, touch our past, give us hope for our future, and bring a smile to our face and toe-tapping energy. Some songs take us back to a moment - and a person - even decades later.
I teach business professionals how to share their message through stories. When I compare their "story" with a meaningful song, my clients suddenly understand what I'm talking about and the end result they should strive for.
Here are 5 ways YOUR story should be like a song:
- The lyrics are important. Choose each word carefully. Analyze each sentence. Does it flow? Does it have a beginning? And end?
- Keep it short. Songs are generally 3-4 minutes in length. Listen carefully to several of your favorite songs. Why did they choose the words they did? What did they do to transition the listener from one point to the next? Songs pack a powerful punch in short amount of time.!
- Gestures and voice inflection are your background musical instruments. The speed and volume of your voice carries your audience, your gestures invite them to become a part of the story.
- Transitions. In a song, the chorus is the transition from one thought, subject, or event to the next. In your talk, one or two sentences provide the transition to move your audience from one topic to the next. It allows your talk to flow seamlessly and move your audience with you.
- The ending. What have we learned by listening to the song? What does the song inspire us to do? What action do we decide to take, based on the song? Is that what the songwriter and singer hoped to achieve?
Stories help us "humanize" experiences and bring our audience into our message. Effective storytelling is an art and definitely one worth cultivating.
PS Want to learn how to effectively use stories when you present to 1 or 1,000 people? Click here to sign up for a free 30-minute consult with me. No pressure. No obligation. No contract.