Many of the Amish farmers have greenhouses to extend the Minnesota growing season. Hours before they load their produce into horse-drawn wagons, they pick and wash the produce to make it as appealing as possible. It's bundled, boxed, and grouped into sizes and volume once it arrives at the auction shed. Each group in arranged on flat carts for prospective buyers to inspect prior to the auction start.
An auctioneer encourages bids, keeps the produce moving, and keeps the shoppers involved until everything is sold.
I have found that the produce I purchase is of excellent quality consistently. No gimmicks. No "hiding" flaws or trying to put one over on the buyers. What they promise is what you see and get. Full transparency.
Over the past 3 years, their audience has expanded dramatically. This is quite interesting since they don't have phones or electricity which means no text reminders, no website, no email list, no FB ads, etc. It's all done via word of mouth.
Their model is worth examining, regardless of what business you are in. We need to put what we offer in it's best light but without exaggeration or unfounded claims. Our prospective and current customers deserve our best! Are you making the buying experience so memorable that they tell everyone about you? Are you letting your customers know that you'd love referrals? What is one thing you can start right now that will improve the customer experience and let them know that they are appreciated?
It's easy to get caught up in the latest marketing craze or fad. But when it comes right down to it, your customers can effectively grow your business with people who are willing to buy from you now. Simple does work... just ask our Amish.