Most of us take their "news" with a grain of salt. We glance at them from the perspective of enterainment, not information or education. But the point is, they capture our attention.
Tabloid reporters are masters at writing great, attention-getting headlines. They know how to promote sensationalism that captures our interest with just a few words. This is defintely an art we need to learn and apply!
Here are 4 tips to creating great headlines in your niche:
1. Go to www.magazines.com Find magazines within your niche and read the cover. What headlines jump out at you that would be applicable for your business? Write them down.
2. Go the www.amazon.com Find books within your niche. Read the chapter titles in the Table of Contents. Read the "tagline" that is usually on the front cover along with the title and author. Read the back cover of the book - what words, phrases, and headlines do they use to capture the attention of potential readers? Write down the ones that jump out at you.
3. Go to www.technorati.com Find the most popular blogs within your niche. Read through prior blog posts. What words and phrases do they use that have generated a lot of comments? Write them down. Subscribe to the blog(s).
4. Go to www.popurls.com Has the latest popular article titles from more than 20 sites. How can you change up the words in the title shown so it reflects your message but still has huge impact?
Now you've got some great information of the words, headlines, and phrases highly-paid and highly-successful copywriters are using to attract readers to your niche. Modify slightly to make them your own. Use in your blogs and newsletters as well as the subject line in the email. Are you attracting more subscribers? More comments? A higher open rate?
Words are powerful. We need to learn how to use them to create powerful results.