Speakers share a specific message on stage. Good and great speakers are charismatic, entertain while teaching, and keep the audience engaged with their movements, gestures, props, etc. At the end of the presentation, members of the audience swarm around them, tell them how awesome they are, take their materials, and then leave the venue - never to be heard from again. Most speakers "hope" for more business and leave thousands of dollars on the table.
The "business of speaking" is the result of specific strategies and processes put into place in a way that is systematic and automated. Each message leads the reader from the last point made, through the current one, and then opens the door for the next idea or tip that will be shared. Each contact with their target market is designed to give information and some include a call-to-action relevant to the topic being discussed.
Speakers with a "speaking business" intentionally weave their speech with references to how the audience members who want more information can easily obtain it. They "work the audience" - systematically and methodically - toward taking action before leaving the venue.
These speakers understand that 80% of sales take place within the 5th and 12 contact. Their process is designed to have a compelling offer for their audience (usually free) as a way of capturing the contact information of audience members interested in learning more. As a result, they make thousands of dollars in sales over the 90-day period following each speaking gig. They don't worry much about a speaking fee because they understand that the REAL money, the BIG money, is made in the weeks after the gig.
If you are a speaker who wants to build a predictable, sustainable income from speaking gigs, let's chat. My free 30-minute consultation will identify 2-4 strategies that will work for your specific business and that you can implement right away.
You can speak to groups and "hope" to build a career from it or you can intentionally build a speaking business that actually delivers results. Which will you choose?