Mary Pokluda, owner and CEO of Bumblebee Personal Assistants, needs some help working on and completing her business plan. Her business model, although profitable, doesn't fit into the "mold" that traditional lenders will work with. Since she's a non-traditional type business, we'll design a business plan that will appeal to non-traditional investors (private investors).
Her business has grown to the point of having so many clients but not enough worker bees (assistants). Private investors have become a necessity that will allow her to train new assistants and clone herself to delegate many of the jobs and tasks she's been doing herself. The alternative is to turn down work, which is crazy, of course!
We will work on each section for 15 minutes. At the end of the session, we'll have identified in an outline format all of the components needed for the section. Mary will edit and rewrite the information for 15 minutes while her thoughts are still focused on that segment. Then we will move to the next topic or section and repeat the process.
We'll take a break and change our state by taking a walk, cutting up chickens (we're butchering more chickens on Saturday), etc. This 1-2 hour break is necessary to help us have a new perspective when we get back to work.
Mary has chosen to spend the night so we can complete and polish her business plan on Sunday. We have the information down, now we need to make sure it flows nicely and makes sense from the eyes of a prospective investor.
Next, we'll spend 15 minutes brainstorming on who her potential investors would be and write down names, etc., as they occur to us.
The next 15 minutes will be spend discussing who these people are: what do they do, have they invested in small, privately-held companies before, where do they hang out, what are their interests, what kind of jobs do they have, etc.?
The following 15 minutes will be spent on crafting a "template" letter that she'll be sending to potential investors.
Over the next 15 minutes, she'll personalize, write, and print these letters to mail off on Monday.
Finally, we'll spend the last 15 minutes writing a script on what she'll say on her letter follow-up call and her interview with prospective investor. We'll also script out an effective strategy for asking for referrals or recommendations to other potential investors.
By breaking all of these items down into 15-minute segments, it's easier to focus and get the tasks completed because the 15-minute perspective and timer eliminates "overwhelm" and "brain block". Psychologically it's easier to focus for 15-minute blocks than 1-hour blocks, 1/2-day blocks... you get the idea.
Mary will spend the weekend working ON her business instead of hanging out with family and friends. But in 2 short days, she'll have a business plan and activity model that truly works and will help her find the investors she's looking for. In just 2 short days, she'll have accomplished a task that she hasn't been able to get done in the past 6 years!
Do you have a task that you just can't seem to get completed, even though you know you need to? Do you feel guilty because it's not done?
I can help! Either by phone or in person, my 15-minute brainstorming/question/thought-provoking sessions will provide you with clear, concise, effective, and results-driven solutions. The first call is always free... One problem. One solution. Real Results. In Just 15 Minutes. Call me... how can I help you?