Most self-help books, courses, and ebooks tell you to create an "avatar" - a description of your ideal client. But for many of us, this is where it gets a bit fuzzy. I get that I need to have a "face" in mind when I develop content. I understand that my writing and instructions will be clearer and more personal when I keep this avatar in mind. But creating an imaginary person can really be a time-suck.
There's an easier way... a way to the end result without having to recreate some imaginary ideal prospect. A method that bypasses the busywork and lets you start working on your project immediately without missing this critical element...
What is this golden secret?
Identify your best client that you'd love to clone! You already know this person so it's easier to write in a way that engages and embraces their journey. Your tone will be friendlier in your writings and video. And you'll include specific tips and strategies that you might have overlooked but, because you are talking to your favorite client, you remember what they asked and how you explained it better.
Easy, right? Just choose the client that you would love to clone over and over again as you build your programs.
The process will be faster and you'll have more fun creating it!