I drove about a quarter mile down our gravel road and what did I see? Our dairy cattle were all over the road, ditch, and heading toward the neighbors sweet corn field. I looked around to see where they got out...
Sure enough, just as I thought. Someone had forgotten to put the wire across the opening and flip on the electricity.
That "forgetfulness" changed the outcome of my day. Instead of smiling and meeting new people, my clothes and shoes became muddy and soiled as a result of chasing cattle out of the ditches, etc. My husband and our helper arrived, got the rest of them into the pasture, and secured the gate. But not before the damage had been done. I was a mess.
I was frustrated. I had been looking forward to the event and had spent time preparing and getting ready. In a matter of 15 minutes, those plans were discarded. By the time I redid my hair, changed my clothes, and cleaned my shoes, I would be more than "fashionably" late. It was a missed opportunity that didn't have a "re-do" button.
Think about this for a minute as a speaker - how many times have you thought you were prepared for anything but something happened at the last minute and you missed opportunities?
This is often the case with collecting personal information from our audience. They love our style, our message, and what we offer. We allow them to run off with their promise that "I'll be in touch..." will really happen. But it doesn't. And we miss huge opportunities because we aren't prepared to collect their contact information.
Our audience members are kind of like our dairy cows... if we don't put up the wire to keep them where we want them, the cows will stray off. When we make it easy for our audience members to share their information with us in a strategic and easy way, they will wait for us to send them whatever we promised.
Once the event and your audience is leaving or mingling with others, you've lost the opportunity to help them if you haven't collected their information. Event organizers and planners will not give out this information. There are no "re-do" buttons. It's totally up to you.
You have more control than you think - plan ahead and make sure you have the basics in place so instead of chasing after prospects, they chase after you!
P.S. Need help in capturing the contact information of your audience and converting them from leads into buyers? I'd love to help! Schedule a free 30-minute consult here.