Most people would choose the $1 million in cash. But if you opted for the 2nd choice, 1 penny today and then doubled every day for the next 31 days, your grand total would be a whopping $10,737,418!
In our efforts to achieve BIG results, we often ignore how small things done consisently can add up to monumental results.
This month I'm focusing on attracting potential clients, customers, patients, or partners, so let's put this in the context of my 15-minute solutions and talk about social media connections.
Social media is a dialog, not a monologue, talking "with" people, not "at" them, and actually engaging in conversation. It's easy to post quotes you like, photos from pinterest, and repost from others. But are these posts showing your friends, connections, and followers who you are, what you offer, who you help, and testimonials of results from those who have used it?
In other words, are you using those important status updates to share important information (without pitching or selling) to pique curiosity by those who have a problem that you have a solution for? In just minutes, you can post meaningful updates that compel others to read, comment, and even click on the links you provide so they can learn more about you and your business.
Here's how to break it down into a 15-minute solution:
1. Divide the time you are going to spend posting status updates. Maybe you'd post morning, lunch, and after dinner and allot 5 minutes for each segment. Or you could do 15 posts throughout the day allotting 1 minute per post. You get the idea.
2. Decide on a topic or theme for the day, week, or month. Make sure your posts relate in some way to that topic.
3. If you are posting about a blog you published, new product, special offer, or event, share key points that will attract the interest of your target market. For instance, if you have a product on puppy training, find out what questions or comments people are posting. Instead of posting, "Great 30-page book on training your puppy" to "Is your puppy's behavior driving you crazy? These simple training techniques will teach.."and then have a link to your blog, sales page, etc.
4. Ask questions about your topic to engage conversation. Using the puppy example above, maybe you'd want to ask, "What is your favorite puppy chewing story?" This talks about the pet's poor behavior and as owners of new puppies read this, they'll commiserate, share their stories, etc. This is your target market. If you would change your words to "What is your favorite puppy training strategy?" you'd get lots of great information that is shared so why in the world would anyone be interested in purchasing your product? See the difference.
Fifteen minutes of effective status updates done throughout the day, every day, will compound into loyal followers, new customers, and additional profits into your bank account!
What status update did you post that had the best results for you and your business?