Creating content for your customers to buy is necessary for building a sustainable business. Content gives people the opportunity to take you - and your message - home with them. They can listen and read the material multiple times and apply it as they understand the directions and "why" behind the activities.
But creating content is a stumbling block for many speakers. It often becomes this huge, overwhelming process that gets put aside because it takes too much time and effort.
I'd like to share with you a few ideas on how to quickly and easily create great content you can offer in a variety of price ranges. This way you will appeal to the more people who can benefit from what you offer.
There are 3 types of content you can offer:
- Brand new content that you create - written, video, audio
- Repurposing content you already have - breaking bigger pieces into smaller ones, renaming those that didn't sell well with better titles
- Content from affiliates who provide non-competing products or services that will probably be of interest to your prospects, clients, and/or customers.
Look at the photo. Fold a sheet of notebook paper into 12 squares, just like I did. Set your timer for 15 minutes. Now, without thinking too deeply, think about the first thing you share on your subject or topic. Then in the next box, the second. Go through this exercise until you've walked someone through, beginning to end. This should take less than 15 minutes.
Next, look at what you wrote down in each box. What elements could you add under that specific title without moving into the next box. I like to use a bullet and jot a few words down for each, just to capture the thought. I will come back and add to it later.
If you are feeling stuck, go to Amazon and look through the Table of Contents for any of the books in the Dummies series. There is a chapter title with subtitles listed below.
Now that you have these elements defined, you simply start writing out the program. Remember what it was like when you were just starting... what do you wish you had known that would have made a difference?
When revising and putting your program together, position each "chapter" as a stand alone piece that you can sell to solve a specific problem. That way you can pull smaller pieces out to sell for those who aren't interested in the "big" one.
If you are just starting out and have no content, speak to a group (even if for free) and record it. Have it transcribed and now you have an MP3 file, a written talk with stories, tips, and strategies, and you have the combo to offer. Even if you only offer it for $10, it's a start!
Creating and repurposing content allows you to share your expertise to those who want, need, and are willing to buy it. It becomes an automated income generating machine and provides flexibility for prospects to buy when it's convenient for them.