But there was one glaring mistake each one made controlling the clock.
The speakers rushed through the last few minutes of their talks and glossed over any type of offer, even if it was to sign up and obtain additional information. Some people crowded around the speaker to ask more information but others left the room frustrated. These speakers left thousands of dollars on the table because they didn't plan for an effective, non-pitchy close.
Here are 3 solutions so you don't make the same mistake!
- Practice your talk out loud and time it. Do this at least 10 times if your talk is under 30 minutes. If your talk or training is longer, please be sure to practice your opening and ending at least 10 times.
- Have a helper in the audience keep you on track. I use 8 x 10 pieces of paper and write 5, 3, 2, 1 separately on the paper with bold marker. The 'helper' sits in my direct line of sight. When I have only 5 minutes left, the helper holds up the sign with the large '5' written on it. When I have 3 minutes left, the helper holds up the sign with the large '3' written on it. You get the idea. This way I allow enough time for a non-rushed, deliberate, and intentional ending to my talk.
- If you are using power-point, your final slide should highlight the offer and how the audience can receive it. For example: If you are giving a free report, have an image of the report, the URL to opt-in, and your social media links if you want them to connect with you that way. Those who are interested will either jot down the info or, more commonly, take a screenshot of the slide with their camera.
Plan ahead so you can help audience members get more information from you. Rushing your ending is a dis-service to them and to you.