Having an email campaign for your prospects and customers, clients, or patients is a good start but it's not enough. Why? Because not all email campaigns are effective. A highly effective and converting campaign contains messages that are specific and intentionally lead readers to an end result that is natural and logical WITHOUT being annoying, salesy, or pitching.
When I stopped trying to sell from the stage and focused on creating a short, automated and strategic email follow up campaign my income soared. My email campaign that does the heavy work for you - it converts prospects into buyers while building trust, rapport, and sharing good content.
Occasionally I have someone tell me that they've already written emails so they don't need help with that piece of their after-speaking follow up. But when I ask about the effectiveness of their campaign and whether it is an income generator for their business, the answer is no.
You see, having an email campaign isn't enough... The messages you send have to be good! They need to include certain elements that:
- Build rapport and credibility
- Share good content
- Engage your reader emotionally by intensifying their pain
- Share results that gives them hope
- Leads them down a narrow path to a specific ending (buying is the natural and logical conclusion)
- And, has some type of call to action in each email
Most business owners are too close to their business and what they offer to write effective copy. There is great information available on how to write these messages, but it's even better when you have someone with copywriting training and experience work with you on these all-important emails. Remember, the goal of this campaign is to convert leads to sales without being annoying, salesy, or pushy... not just get your name in front of the person.
Pretend like you are a prospect for you business as you read through your email campaign. Do the messages add value? Whose point of view are they written from? What is the emotion? What is the hope? How are these things conveyed? Does each one have a call-to-action? Do you create a sense of urgency?
The WAY you say something can make a huge impact in your results.
Creating an effective email campaign takes time and energy. But once done, it becomes an automated tool to generate income for years.
P.S. If you'd like a little help with your campaign, I'm here for you. Let's make 2015 your best year yet!