Day 54 of 60:
There is always the "next big thing" that has everyone running and trying to capture the opportunity before it passes by. These people are often referred to as "opportunists". This term is neither good nor bad - it merely reflects a mindset and business strategy.
It's really easy to get excited about the "latest" new business, new way to do business, new game, etc. We can become addicted to the adrenaline rush we get when we jump into something new. I know this happens to me!
But how effective is this when building a sustainable business?
My father-in-law had a saying that served him well over the years: "When everyone else is running, walk. When everyone else is walking, run."
Building a successful business isn't always glamorous, sexy, or fun. It's hard work. Long hours with sometimes not much to show for it in the beginning. So it's natural that we allow ourselves to get distracted to the bright, shiny objects that add a sense of adventure to our routine days.
But here's the downside: (the gospel according to Sue) When we allow ourselves to become distracted by the "latest" thing that doesn't fall within our mission, goals, or funnel offers, we waste precious time and money that could be used more wisely to achieve our goals faster. Money that could be better spent like for coaching or outsourcing.
The next time everyone is running to the "latest and greatest" new method, idea, or product, slow down and walk. Take a deep breath and consider - does it move you closer to your goals or away from them? By the time you catch up with the crowd, you'll be able to make a better choice because you'll see the results others have had and if it's actually worth considering for your business.
Let's chat about this - how do you control the distractions that can take you from your business? Please leave a comment!