The bad news? We have lots of options to share our message.
If your target market is active on Facebook, you've probably considering paying for advertising to increase your exposure. The two main ways of marketing are:
1. Promoting your post
2. Ad campaign in the sidebar.
Promoting your post can be an effective way to expose more people to your offer for a nominal cost of either $5, $10, or $15. Each dollar amount targets a specific number of people - these are impressions shown up on the pages of people who like your page. Obviously, the more "likes" you have, the greater expanse of exposure.
An ad campaign that shows up on the sidebar is also an option. You can identify the market you want to target, set a price point for each day, choose whether you want impressions or clicks, and schedule the length of time you want the campaign to run.
Whichever you choose, the message, words, image, and offer are a huge factor in successfully attracting the attention of your target market and getting them to take action.
The biggest difference between the two? Promoted posts show up on mobile devices. Sidebar ad campaigns do not.
Think about your audience - what device do they use most often to access their Facebook account? The decide which marketing campaign will work best for your business and offer.
One problem. One solution. 15 minutes. Done.