Today I’d like to share a tip about choosing the right audience.
See, if you choose to speak to a group without researching the types of people in the audience, it could be a huge disaster. You’ll feel embarrassed because the audience isn’t interested in your content and it will leave a bad taste in the mouths of your audience members.
Not all speaking opportunities are created equal. To ensure success, you want to KNOW you’re in front of the right crowd, not HOPE that you are.
How do you make this happen? Simple!
First of all, ask the person who wants you to speak:
- What other topics have been presented in the past year.
- Has anyone spoke to the group on your specific topic.
- What makes the person feel you are “right” for the audience?
Now I want to tell you upfront – this can be scary because we know that some of these opportunities aren’t going to be a good fit. That means we’d need to turn them down.
And that doesn’t feel good, especially when we’re just getting started.
But in order to reach the people who are interested in the product or service you offer, you need to be choosy about where you spend your time.
Think of it this way – If you wanted to catch fish, would you go where the access is easy but there are very few fish or would you make the effort to go where there’s plenty of fish and they are biting?
It’s the same thing when we are assessing speaking opportunities – we want to make sure the event has a lot of fish hungry for our bait!
If you’d like to learn more about how to monetize your speaking opportunities in a way that feels good to you AND your audience, join me for a free webinar! I’ll share 3 secrets that can help you get 1 month’s worth of appointments with a 30-minute talk!
Go here to register for my next training!