Day 5 of 60:
We're organic dairy farmers, specializing in grass-fed only products. Our cattle graze in pastures which are planted with specific forages in addition to the natural weeds and plants that grow in our area of SE MN.
The pastures are divided into smaller paddocks. Cattle graze the paddock for 1-2 days and then are moved to a different paddock. This allows us to take good care of our pastures while offering optimal food to our livestock. If we opened up the large field and let the cattle graze without control, much of the grass would become trampled rather than eaten and digested. There would be too much waste.
Offering a variety of vegetation is also very important to the health of our cattle. Some cattle seek out ragweed, some dandelions, and others nettle. These add variety and specific nutrition along with the grasses and legumes. Cattle instinctively know when they need to focus more on one type of plant than others.
What does this have to do with business? Many of my clients have 1 or 2 big programs that they market and offer. Prospects who only want part of the information either have to purchase the entire package or they are forced to look elsewhere. This all-or-nothing strategy is costing my clients money... lots of it.
How do I help my clients fix this problem? We choose one popular, in-demand topic from their big program and break it down into a smaller, less expensive piece. The content is still really good and clients can achieve great results when they apply what is taught. But, it's a small "bite-size" that allows the client to focus on the one issue THEY think is most important at the moment.
Once you build trust, credibility, and rapport with them, they are more open to buying additional products and programs from you.
Remember, our ideal prospects come to us with different experiences, skills, and talents. The most successful entrepreneurs meet prospect where THE PROSPECT is at the time, links arms with them, and then takes the journey toward success and results together.
Analyze your own business and closing ratio. If it's less than you desire, choose one popular topic from your big program and create a smaller piece to offer. Once it's done, go back and offer it to the people on your list who haven't purchased from you. When done correctly, you'll generate sales, income, and new life into your business.
P.S. For great tips on growing your specific business, please schedule a free strategy session with me. You'll get 2-4 ideas to help you move forward that you can apply immediately. No pressure. No obligation. 🙂