One of the perks of being a speaker and/or seminar junkie is getting to stay in nice hotels. Over the years, I can't count how many I've enjoyed! But while in Tampa last month, I experienced something I've never had happen before... the housekeeper left a note for me.
I had come into my room to change before heading out to dinner with friends. There, on the desk, was a hand-written note from the housekeeper. I was delighted! I felt so special! I felt like more than a hotel guest... I felt appreciated!
Before leaving the hotel, I sought out the housekeeper and thanked her for making my stay so comfortable. I left a gift for her on the desk in my room.
As I was standing in the lobby with friends, waiting for a shuttle to take us all to the airport after the conference had ended. I asked several of them if they'd had a written note placed on the desk in their hotel room. Some did, some didn't. Amanda said that she'd had a note left in her room but it left her frustrated. The remote on the TV didn't work. Amanda had left a note asking if the housekeeper could get the remote working or have someone else fix it. No results. The clock radio was at the wrong time and Amanda couldn't figure out how to change it. She left a note to the housekeeper but the clock wasn't changed.
How interesting that a housekeeper would leave a note in the hotel room to make a guest feel welcome yet not bother to help if the guest requested it...
What about our marketing? Are we sending a marketing message that sounds wonderful but leaves our clients or customers dissatisfied? Are you following the "letter of the law" or the "spirit of the law"?
Take 15 minutes to look over your most common marketing messages. Are you merely telling people you can help? Or are you actually taking the steps necessary to help...
Kind of makes you go hmmmmmm.... 🙂
One problem. One solution. 15 minutes. Done.