This past Thursday we had a snowstorm of historic proportions. We got about 18 inches of heavy, wet snow dumped on us. For several hours it was snowing at 2 inches per hour. Even for Minnesotans, that was a lot of snow.
And it was May 2nd!
Heavy snow does more than make travel difficult... it's weight brings down big tree branches and limbs, which often takes down power lines. The excessive weight of the snow strains roof support - and many roofs caved in. Houses, businesses, and farm sheds.
We were very blessed that the roof collapsed on an unused shed (instead of the house, milking parlor, or calf shed!) on our farm. No animals or equipment were damaged. Whew!
But it got me to thinking... How often in our business do we work hard to create lots of business and then when all that activity pays off, we are swamped! What happens then? We stop doing the activities that created new business to actually "do" the business. Several days or weeks later, we're back in the same boat. No business. So we repeat the same process. Over and over and over.
Think of it as having your business "roof" cave in.
The easiest way to "support" your business is to have specific activities you do each day. Would you leave the house each day without showering, washing your hair, brushing your teeth, etc? Of course not! (at least we hope not - LOL)
Here are 3 activities you can do each day to maintain your marketing momentum while allowing you time to get the work done. Best of all - you can do them in 15 minutes or less!
1. Schedule a time slot in your daily calendar or diary for these activities. Be consistent. Be dedicated. Be committed.
2. Do 3 activities during this time: call someone; send an email; or write out a brief note to mail. Be strategic in who you are reaching out to. Do you have a stack of business cards you've accumulated over the months of people you've met? This is a great place to start. Remember, this is about reaching out. They may or may not respond back. If you build a habit of doing this each day, your business will blossom without creating an avalanche!
3. Be realistic with your time. Don't set or allow your clients to set unrealistic expectations and timelines. It's your business. You are in control. If they want to start at 8 am but that's when you schedule your "magic 15 minutes", just let them know you have a previous appt and ask if 8:30 will work for them. When you value your time, so will they.
Let me know what marketing activities you will focus on for 15 minutes every day!