This weekend I helped Mary, the owner of Bumblebee Personal Assistants, LLC, create and finalize her business plan. Mary has been stewing and fretting over this for the past couple of years. But the task seemed too big, too daunting, and too time-consuming to attempt on her own.
There are 9 basic components to the business plan. Logic would suggest that we start with the opening paragraph that explains who we are and a little about our company. But this is where we want to step back and remind ourselves of the late Stephen Covey's quote, "begin with the end in mind".
- I worked with Mary to determine which activities generated the most income/profit, were easy to train others to do, and she enjoyed the most. Within 15 minutes, we identified the top 5.
- The next 15-minute time slot was spent breaking down each activity into the percentage of income it actually produced currently and what percentage she wanted it to produce in 2013.
- The following 15 minutes, we then broke it down into what the hourly charges were and how many hours each year/month/week it would take to achieve her income goals in each of her top 5 activities.
With a look of sheer surprise and delight, she looked at me and say, "I really CAN do this!"
Now that she has a clear picture of how much income and business is needed for her 2013 income, she knows exactly what to talk about and who her target market is for each of these income streams. Her marketing and networking activities will be focused and specific because she had a clear vision of where her business is heading and what it will take to get there.
To give you an idea of what this looks like, I've included mine as an example:
Sue’s 2013 Income Activities Goal: $60,000
|Webinars600 people @$30; 30 people per webinar; 20 webinars per year; goal of 2 per month||30%||$18,000|
|Consulting (Individual)$25/per 15 min session/721 session per year; 60 per month/ 15 per week (not counting retainers)||30%||$18,000|
|Masters Mastermind Sessions$400 per 1 hour session; 15 per year; 4 per quarter||10%||$6,000|
|Product Sales (ebooks, audio files, video trainings, etc)||10%||$6,000|
|Consulting (Group)$250/hour;12 per year; 1 per month||5%||$3,000|
|Speaking Live: Workshops, Breakouts, Trainings||15%||$9,000|
Have you worked on your 2013 business plan yet? If so, have you identified your top income streams and profit generators? Do you know what needs to be done monthly, weekly, and daily to achieve your goals?
Could you use a little help? I've love to walk you through the process and share your delight when you discover how simple it truly it!
Send me an email... Let's schedule a time to chat and see if this is something that could help YOU achieve the success you dream of!