Have you had this experience?
I was intrigued by an offer for a free report on the actual science behind the Law of Attraction. I clicked on the link and was taken to a sales page. Very typical.
I entered my name and email address and hit return. Another screen popped up with a couple of sentences thanking me for my order. But the main purpose of this page was an upsell for an additional product, kind of related to the initial offer, for only $19. Curious as to where this would lead, I hit the "order" button.
It took me to yet another long, long, long sales page that now wanted me to purchase an initial coaching session with the person for only $99 - a savings of $400! (their claim, not mine)
I clicked off the page and when the report came, I unsubscribed to the list immediately.
What was the most important thing that this person was attempting to accomplish by offering the free report? It was to build a list of people interested in this topic, right?
People who have shown they are interested in the topic and will probably be receptive to more information. So we develop an email campaign that delivers valuable information on this topic systematically. This is how we build trust. We offer great content, We ask questions. We do surveys and pay attention to the results. And we sprinkle our emails with offers. As people trust us, they will be more inclined to buy from us.
Keeping the important thing the important thing means we are building relationships for a sustainable business, not a "one-shot wonder". The important thing is to build a list filled with responsive people. Focus on the quality of the people and with consistent marketing, the quantity will take care of itself.
One problem. One solution. 15 minutes. Done.
Want a better way to build a profitable business that is sustainable? Here's what I use and I highly recommend: Sue's Secret Weapon