The "leaky bucket syndrome" is something we each suffer from. Over time, things that we learned begin to "drip" from our minds and memories, disappearing forever or until we are reminded of that information again. It happens to all of us. Including your target market.
The people who want and need what you offer haven't purchased it yet because their big reason WHY has dripped away. Your job is to remind them of why they want/need it and show them how to get it now.
There seems to be endless ways to accomplish this. But one way will help you reach these people much faster... speaking to groups of your target market.
When you speak to a group, even for free, you are in front of the room as "the expert". You have the opportunity to remind them of why they want/need what you offer and help them remember their "why" by engaging stories and examples that relate to them specifically.
Combine speaking with an effective follow-up system and you'll be instrumental in helping them avoid the "leaky bucket syndrome"!
Speaking to a group and "hoping" for a sale vs speaking to a group and having an effective follow-up system is the difference between speaking as a hobby and speaking as a profit stream for your business. There is a BIG difference.
If you'd like to learn how to grow your business through speaking, please sign up for a FREE 30-minute consultation with me! Thousands (yes, thousands) of people have attended my live trainings. I've learned how to seed a "call to action" into my talk without offending or coming across as "salesy". I've learned how to get the contact information of the audience (meeting or event planners will not give you this info); how to sell when you aren't allowed to sell; how to find speaking gigs that have my target market; and how to follow up without being annoying.
You see, I can help you reach more people by speaking to groups easier, faster, and with less stress than you can do on your own.
On this free 30-minute call, we'll come up with 2-4 ideas you can implement right now... No pressure. No obligation. Email me if you'd like to set up your FREE 30-minute consult!
Right now, someone is searching for what you offer. They have the money and are ready to buy. Are they finding you?