Day 2 of 60
When you started your business, did you envision being chained to your desk, phone, and computer all day? Of course not!
If you are like most of us, we want a lifestyle friendly business that gives us the time and money freedom to do the thing we want to do when we want to do them WITHOUT GUILT OR LOSS OF INCOME!
How do you begin building this dream? You offer a variety of products and services. This gives your ideal prospects more choices when "working" with you:
- It allows you to set limits on how involved you are in each product or service,
- It provides an intentional strategy to charge more money for personal time with you.
- It gives you options to steer prospects to products which contain great content that will help them experience results but limits your personal time commitment.
Most of my clients have large programs. Working together, we pull out 2-3 topics that can become "stand alone" smaller offerings with very little work. We focus on quality content that will generate results for those who purchase it. Each new "product" is a self-study course with substantial content which includes video, audio, and written instructions. Some clients offer a montly group Q&A call to increase value, build rapport, increase credibility, and provide support.
Take a few minutes and think about the steps you walk clients through to help them achieve the results they desire. Choose at least one topic that will resonate really well with your "hot propects". Turn it into a short, online course and set your price. Start marketing it and guess what? You are on your way!
PS. In yesterday's message, I shared the #1 mistake people make in their businesses. Click here to read it!