Audience members claim they will follow up with you... but they don't. You wait hours, days, and weeks for those incoming emails and phone calls from people wanted to buy what you offer. Discouragement sets in when you realize that being a great speaker doesn't mean you'll monetize your speaking gigs.
You see, when you audience members walk out of the meeting, they have every intention of following up with you, just like they promised. But life smacks them across the head. Their phone is filled with missed messages that have to be returned and dealt with. There are fires to put out at the office. And family members need you. Life gets in the way and your information gets set on their desk.
Days and weeks go by... they look at your information but now feel guilty because they have let so much time slip past since you spoke. The energy, enthusiasm, and excitement they felt when you spoke has dissipated. Your info goes in the trash and you are all but forgotten.
But it doesn't have to be like that! Here are 3 simple steps you can take to grab your destiny and touch base with interested audience members instead of leaving your fate, impact, and sales, in their hands.
- Offer something that excites your audience and give them an option to give you their contact information for following up
- Have an automated and systematic email campaign that builds rapport, shares more information, and demonstrates how you can help solve their problem(s)
- Include gentle and relevant calls-to-action that easily convert prospects to clients without being annoying, pushy, or salesy.
Speaking provides a platform that allows you to impact more lives in less time. Taking control of the follow-up gives audience members the opportunity to buy when they are ready to buy... not when you want them to buy. Along the way, you are building trust, rapport, and demonstrating the difference that you can make in their lives.
It's powerful. And it works.
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