Testimonials are a powerful way to share what you do and the results you deliver without sounding arrogant, conceited, or smug. Testimonials are what your clients or customers say about you and the difference you made in their lives.
Here is a testimonial from a client that was sent to me today:
"I’ve spend thousands of dollars working with a number of marketing experts, but each time walked away with a flood of information that invited me to feel simply overwhelmed. Maybe I’m alone on this, but I wanted someone who would take me through the process one step at a time, “hold my hand” (so to speak), give me feedback, and talk me through my questions, concerns and doubts. Sue did that. Simple steps. Easy to work with. Just one idea alone that I got from her was worth the investment. If you need what she offers, don’t be afraid to work with her. You’ll be glad you did." Mary Jane Mapes
Here are 10 ways you can use client testimonials:
- In a blog post to support an idea, tip, or strategy I'm teaching
- In my social media status updates
- On my sales page for products
- In my email sequence
- On my "thank you page" when I'm offering an up-sell
- In my speakers kit
- On my website
- I'll ask her to post in LinkedIn as a recommendation
- On marketing materials given at speaking events
- On the phone or following a free call when someone asks "what makes you different?"
If you are new, ask those you've helped (even if you weren't paid) for a testimony that is specific about what their problem was, how you helped, and the results.
If you are seasoned with a list of current and previous clients, go back to them and ask for a testimony that is specific about what their problem was, how you helped, and the results. If they haven't heard from you in awhile, it's a great way to open the door and see if there are others needs you can help them with.
Testimonials are powerful statements from others about how great you are. Sharing them will increase your credibility and create more interest from those who want, need, and are willing to pay for your help. Which 3 of the 10 listed above will you use first?