Many of us spend hours networking to meet the right people. We enter their names in our database and maybe even meet with them a couple of times. But if they don't buy quickly, they are forgotten and left on a list that rarely sees activity. We forget that people buy when THEY want to buy, not when we want them to buy.
Think about your own life. How many times have you heard someone say something that sounded great, and you knew you'd benefit from? But, other things came up and you dropped the ball. Or the timing just wasn't right... It happens to all of us, including our prospects.
An effective email sequence fills in the gap and allows us to stay in touch systematically and automatically. Write the main sequence once and then just add other brief emails, notices, or newsletters at periodic intervals. Demonstrate results your products or services deliver with emotional stories that touch the heart and the mind. Include a call-to-action that is written from your prospect's perspective: what's in it for them. And remember, a call-to-action doesn't always mean we are asking them to buy something.
Create a plan and develop a habit of reaching out to your list at least twice a month. Keep the messages short and relevant to your audience. Be consistent. These 3 activities will help you generate sales from your list for many years.
We don't know when people are ready to buy. When you lay a foundation that makes it easy for them to buy when they are ready, they'll buy from you and not your competition.
PS Have questions about what an effective email sequence is and how to write one? Call me for a free consult. I'll explain it all AND the why behind each email. Each email is intentional in what it says, how it says it, and where it is placed in the series of 14 messages.