We speak to groups because we have a passion to make a difference, to offer solutions, to be noticed, to have our voice heard. Having people come up to you afterward to tell you how wonderful you were and how they were touched by your message is powerful... but the reality is, you still need to figure out how to monetize the opportunity.
Why? Because unless you were born with a blue-blood trust fund, you have a family to support, overhead and other business expenses to pay, and enough money to continue investing in yourself, setting some aside, and having fun. All of it takes money.
Nothing happens until someone buys something.
More and more speaking gigs limit your ability to sell from the stage. Yet there are effective strategies you can put in place that showcase what you offer without actually "selling".
Here's my favorite: Drawing for your product - especially if you have a physical product that you can hold up!
1. Have the audience place their business cards in a container specifically for the free drawing.
2. Insert your "drawing" segment into your talk.
3. Have the physical products that you hold up.
4. Go through the benefits (not features) of what the person can experiences (results) by applying the principles within your program
5. Draw the card and have the person come up to you.
6. Make a big to-do about what they won! Get them excited and energized!
7. Ask them to meet you in a corner (point to it) after the meeting so you can get a picture with them and post it on your website and social channels. Do this in front of the audience so they know where to find you, where to view the product, and let them know they can get a photo with you, too!
These simple steps will increase sales at speaking events where you are not allowed to sell. All of those cards in the container can be contacted to see if they'd like information about the product... after all, they entered their name so they must be interested, right?
Don't fall into the trap of thinking that if they like you, they will buy. Apply specific, proven strategies to encourage your audience and let them know what their next step is. If you don't ask, the answer is always NO.