Dan Kennedy, one of the best copywriters of all times, teaches that people look at your subject line first and scroll down to the PS second. If these two parts of your message hold their attention, you have a great chance that they will continue reading your message.
So what do you say in the P.S.? Here are a couple of tips:
- First of all, your offer should be so compelling that when you restate it in different words, the prospect remains engaged.
- Create an opening statement that is different than the headline or subject line you used in the beginning but turn it into a sentence that is conversational in style.
- Add a call to action with a link that makes it easy for them to respond.
Here's an example:
P.S. If you are tired of wasting time networking and want to grow your business faster and easier through speaking, click here to schedule a free 30-minute strategy session. I'll share 2-4 tips that you can implement to get better results IMMEDIATELY!
Think about the words, phrases and emotion your prospects will respond positively to. That will help you get better results and more action from your posts - which is exactly what you want, right?