There has been a big trend over the past few years for people to focus on what they are passionate about for work, and success will be theirs. Books, workshops, 3-day events, webinars, and websites give hope to people who are dissatisfied with their lives.
I agree that passion for what you are doing makes the job easier and more fun… but, the stark reality is that millions of people who have followed this thinking end up broke, disillusioned, and in a worse place than they were before.
I see this same trend in business people who speak to groups as a way to grow their businesses...
- They share why they love what they do.
- They share a story about how they helped a client and how they, the business person, felt about making such a difference.
- They don’t plan a strategic or intentional outcome. They don't lay a foundation for results during their talk. They feel that because their passion comes through, people will run to work with them.
What happens an hour, day, week, or month after their 'passionate' talk? NOTHING! Their business is not changed in any way!
Don’t be this speaker!
Plan and deliver your talk based on strategic content, intentional stories that are engaging, and deliberate outcomes. Practice the talk with a timer so you are comfortable and familiar with the flow. Then, when you are in front of your audience, your passion will naturally come out in a way that generates the results you desire.
Yes, passion make business more fun and exciting! Then, when you combine it with specific, proven strategies, you will finally experience success in how you feel AND in your bank account.