It used to really irritate me when I would see people flock to my competitors instead of me. I couldn't understand it! What was I doing wrong?
Well, there were 2 main things I hadn't figured out yet:
- Not narrowing down my niche enough
- I tried to attract people to "sell" them, not "teach" them
Even though I had replaced the word "sell" with "share" (sounds better, right?), my desired end result was the same.
There was nothing wrong with my desired end result. The problem was in how I was trying to accomplish it.
People like to buy, they don't like to be "sold".
My competitors who were making lots of money had one thing in common - they were teachers. They provided a constant flow of information and content that helped consumers understand more about their problem, possible solutions, and how life would look once that problem was solved or under control.
They didn't hold back. They gave freely until it looked like there was nothing left for them to sell!
But their methods were genius. Most people did not read all the content, watch all the videos, or study the data and research. Because of the "go-giver" philosophy, my competitor had set them up as the 'expert who truly cared" because of the vast amount of information they shared.
It created immediate credibility and trust. And with trust, sales happened. People were more than happy to pay for a solution to someone that was willing to teach and share so much.
I followed their model and began sharing advice, examples, and teaching people how to maximize their efforts and profitability with simple 15-minute solutions. The more information I gave, the more people started following me, sending private emails and asking for help, and hiring me to help them.
Because I had already established myself as an expert due to all the info I'd published or taught in classes, price was no longer an issue.
Think about your own business: how can you deliver meaningful content that teaches your target market how to solve their problems? How would your target market like this information delivered? Video? Audio? Written how-to?
Spend 15 minutes and quickly write down the most often asked questions that your target market or customers ask. Repeat this until you have a list of 18-20.
Now spend 15 minutes writing notes on how you can create content to answer this question and your delivery method.
The next step is to get your content published and available for the public to find. At some point you'll be able to accomplish this in just 15 minutes, but understand that in the beginning, it is going to take more time. Practice will make you more proficient!
Instead of worrying about all the business your competitors are getting, focus your time and energy on sharing quality content that provides the solutions your niche market is looking for. Become the expert in your narrow niche and own the world.