The opportunity to network at events and meetings is almost limitless. Is networking getting you the results you want?
You can attend, do and say the same things that you do every year, and get the same results.
Or, you can change what you say, inspire the person to want to know more, and provide a gentle call-to-action.
Which one will get better results? The second one, obviously!
The first step is preparing. Fill in the blanks to create a compelling statement that encourages questions:
I help ______________________ (who specifically do you help) ____________________________ (what results do they get).
Here's an example of what I say: "I help speakers generate predictable income each time they speak."
People don't care who you are or what you do. They care about themselves and what you can do for them. If you can combine those two ideas in one simple statement that is shared in less than 5 seconds, you will have their attention. But more importantly, you will get them to stop, think, and ask questions.
The second step is to have a gentle call to action. The event is NOT the time to go deep into your sales pitch. This will turn them off fast! A better method is to have 2 calls-to-action: your main one and a backup if they aren't interested in the first.
Here's an example of my calls-to-action: "I offer free 30-minute consults and share 2-4 ideas that could help you make more money each time you speak. Is that something you'd be interested in?" If they say no, then I ask, "Would it be ok if I sent you my Top 15 Tips To Speak Your Way To Success?"
If the person is interested in the free consult, I ask for a phone number so I can call them and we set a time and date for the consult. I let then know I am going to call, not send an email.
If they agree to let me send my Top 15 Tips To Speak Your Way To Success, I ask for their email and suggest they watch their inbox tomorrow for it's arrival. I add, "I'm sure that at least a couple of the tips could help you generate more sales from speaking. If you don't see it by the end of the day, check your spam filter or touch base so I can resend it." I add "what's in it for them" to spark interest in what I'm sending.
An effective five-second intro will change a time-wasting event into a lead-generating event.
Be different. Be noticed. Be memorable.