"Are You Missing The BIGGEST Secret To Generating More Sales And More $$$ From Your Speaking Gigs?"
Many speakers focus on the immediate sale and don't have an effective email follow-up strategy in place that persuades prospects to buy when they are ready...
YOUR PROSPECTS BUY WHEN THEY WANT TO, NOT WHEN YOU WANT THEM TO!
Why is it important to know this? Because if you don't have a follow-up system in place for your prospects to buy when THEY are ready, you are doing your audience a disservice!
- 3% buy immediately. They've been actively searching for what we are offering and are getting out their checkbooks and/or credit cards. This is where most speakers focus their attention to determine if the speaking gig was worth it.
- 7% are very interested but just haven't gotten to the point of actively searching. They are very close to buying but maybe not that very minute.
- 30% know they have the problem and will be looking for a solution but there is no sense of urgency.
- 30% don't even know they have a problem!
- 30% will never buy so bless them and let them go.
For years I studied all the "experts" and "gurus" who told me I could sell thousands of dollars at the back of the room following each speaking gig... I tried invisible closing, take-away, irresistible offers and bonuses... but at the end of the day, only a small percentage purchased my products there.
And at least half of my speaking gigs were at meetings where I wasn't allowed to "sell"! So I gave my talk, delivered great value, and hoped and prayed that some of the people who told me they were going to call me actually did. But guess what, they didn't. I knew I was really a good speaker and had amazing products to offer. I was missing a key element and I just couldn't figure out what it was...
And Then It Hit Me!
I needed a follow-up system that made my prospects feel excited and energized like they did in my presentation and a series of email messages that moved them through a systematic and automated process to buy...
So I rolled up my sleeves and got to work. I've tweaked, adjusted, tracked, edited, and modified to come up with a follow-up system that generates sales and profits! The "secret" is in what you say, how you say it, and the sequence of delivery.
"Persuade Prospects To Buy" Follow-up System!
The creation of sales letter sequences rather than just creating sales letters is the "secret recipe" for converting prospects into buying customers... Here's how it works:
- Each letter refers back to previous letters. Remember, this is a sequence, not stand-alone letters. Do NOT assume the prospect will remember the previous letters. it's possible they didn't even read them! In any event, responses increase as people on your list get to know, like, and trust you... and that's what we're doing here. You could think of it as "warming them up". The first letter is from a complete stranger. By the time the second, third, and subsequent letters arrive, they have become more familiar with you. By the 5th & 6th emails, you are no longer a complete stranger. And they are more likely to respond.
- Each letter in the sequence follows a formula. We start with the problem, agitate it, show the solution, and demonstrate the results. It's a proven formula that can be adapted to ANY business!
- Selling something different. We are not selling your product or service. We selling the experience and results. It's different than what your competitors are doing and it will make you stand out in a good way.
- The sequence uses proven response marketing strategies throughout including:
a. Headlines: An attention grabbing headline pulls the reader into your message. The headline is the first thing the prospect reads and the most-read part of any ad, so it's critical to grab the reader's attention!
b. Photos: Photos can advance the sale and in some cases, adding a capture improves performance. Eyeballs are attracted to photos and then they naturally read the caption beneath.
c. P.S.: The PS is the second most read part of the sales letter after the headline. We use it to restate the offer, add urgency.
d. Urgency & Scarcity: The further we are in the 14-email sequence, the more urgency we create in our letter.
e. Call to Action: We don't assume that your prospect will know what to do - we provide clear instructions that make it easier for them to say "yes" than "no".
You may be thinking... "That's great for you, Sue. You know how to write. But I don't AND I'm so busy with everything else, the last thing I want or need to do is learn one more thing!".
Well, I've got your back! Because of the success I and my clients have had, I'm rolling this out as a DONE-FOR-YOU product. Yes, I do the heavy lifting and you enjoy the benefits!
And here's a huge benefit - once it's done and set up, all you have to do is keep adding new prospects and the follow-up emails do the rest of the work for you! Easy peasy!
We work together so I have the stories, testimonials, and other elements in place. This is written in YOUR voice and is personalized to YOUR business, YOUR products and services, and YOUR target market.
Here's what you get:
A sequence of 14 emails designed specifically to convert prospects on your list into paying clients, customers, or patients. These are written specifically for you - they are not some generic template that I paste your name, your company name, and your offer into.
A schedule of when each one should be sent out. You set this up in your autoresponder and it does the work for you!
Each letter takes several hours to write, tweak, and reflect the message we want to keep your prospects engaged and moving forward in the buying cycle.
What is this service worth to your business? (Remember, these letters can generate thousands, and maybe even hundreds of thousands of dollars in sales and profits over the next few years!)
I know that this system is actually worth much more because of the sales you'll be capturing that were previously lost... and by the end of the year, I'll be significantly increasing the price... but right now I'm offering it for only
Yep, you heard me right. Only $997.
That's only $71.22 per letter! I spend, on average, 2-3 hours working on each letter... which means I'm working for cheap, cheap, CHEAP!
A friend who does copywriting CHARGES and IS PAID over $4,000 per letter! I'm not there yet so you may want to hitch your wagon to this ride before I come to my senses!
Money-back Guarantee: If you feel my service isn't a good fit for your business within 24 hours of our initial phone call, let me know in writing and I'll issue a full refund. No problem!But I'm confident you'll be thrilled as you implement this systems, and you'll send us a raving testimonial telling us how much more you've accomplished than you ever thought possible because of my "Persuade Prospects To Buy" 14-email sequence!
P.S. If you don't do this, how will you convert all the prospects on your lists into money? Think about it... you have a treasure chest of money just sitting there, waiting to be realized. What are you waiting for?