There is a need for policies and guidelines. But when those policies become a cage that keeps your business from the flexibility and adaptability necessary in today's ever-changing world, it's time to rewrite them.
Policies should be stars to steer by and not cages we become locked in!
Let me give you an example: One of my clients, Sarah, is involved in direct sales. She is honest, hard-working, and self-motivated. She is committed to being successful. She has a full-time job and works her direct sales business an hour each week day and several hours on the weekend. She sees so much value and opportunity with online marketing but the companies she worked for previously didn't allow that option. She was supposed to do what they said - methods that worked 30 years ago - and when it didn't work, it was HER fault (according to the company), not that the methods were obsolete and ineffective in today's market place.
Another example is from a milk production company. As they've grown beyond their modest grass roots start-up, they have followed the example of other large companies by writing policies based on what the market was doing when they wrote the policies. A few years later, the market had changed. Instead of taking the excess milk that wasn't selling and converting it into cheese, which was flying off store shelves and they couldn't keep up with demand, they dumped the milk. Why? Because their "policy" didn't allow them to modify activities based on current situations. They literally poured money down the drain.
These companies are held captive by policies that no longer work. But instead of the companies being willing to change their policies, they allow policies they created to dictate future opportunities, sales, and profits.
Think about your business and speaking. Are you holding on to methods, ideas, and habits that have lost their effectiveness?
- Are you following examples of other speakers without knowing if they are successfully accomplishing what you want to achieve?
- Do you avoid any type of offer or call-to-action because they only way you've seen it done is the "beat you over the head with my products til you buy" approach and you don't want to be that person?
- Are you actively promoting you and what you offer in a variety of ways?
- Have you created an online follow-up process after your speaking gig that builds relationships, shares more information, and has a persuasive (not manipulative) call to action?
Speaking and getting great results isn't brain surgery. It's all about systems, processes, and beginning with the end in mind. When you speak, you get people interested in the solutions you offer. Are you strategically giving them the opportunity to buy from you when they are ready? Or does your current method leave it to chance?
PS Schedule a free 30-minute consult to learn how you can generate more leads from speaking and convert those leads into buyers. No obligation. No pressure. No contract. Click here to learn more.