But there are times when no matter how many times you tweak and modify, you'll still miss the goal.
This is true of business professionals who speak as a way to significantly increase sales and profits in less time. Let me share an example that is very common:
Ginny has been speaking to groups for about a year. She receives great feedback from audience members following each speaking gig. But results are dismal. She is frustrated. So she reached out to see how I could help.
The problem is that Ginny believes that with a couple of tweaks, her talk can generate lots of sales. But that's putting a band-aid on something that needs much more attention. What did I suggest?
- Start over and begin with the end in mind.
- Take the great content and rework into a format that flows
- Sprinkle seeds of action, especially within her transition phrases
- Create and deliver a great compelling offer
- Develop a personal and warm follow-up sequence that builds rapport, positions her as THE authority, and tells readers what their next step should be.
She said it would take too much work and time - why change something that her audience already likes? She's content with a band-aid solution on something that needs to be reworked to generate the results she wants.
Think about your own talk... Have you tweaked it but you still aren't getting the results you desire? Maybe it's time to look at it through new eyes. Are you putting a band-aid on something that needs to be amputated? Maybe started anew is the right answer for you.
I'd love to share a few insights and ideas in a free 30-minute phone consult. No pressure. No obligation. Just great info. Click here to register.