As business professionals, we speak to generate leads and grow our businesses. How we position our offer and follow up will be different than the highly-paid speakers who earn big money from speaker fees.
I've had the highest rate of success when I have 3 soft offers in front of the audience members. These 3 offers are listed at the bottom of the handout created for them to take notes on.
At least 2 of these offers are for something that the person will opt-in for. The most popular offer is a free report that outlines the tips or strategies discussed in the presentation. We collect the forms and sign the people up. Our autoresponder automatically sends a "thank you message" and a link or attached file to so they can immediately access the information they requested.
But now the real work starts... How you follow up and what you say over the next few weeks will determine how manyleads convert into one of your other offers:
- A free strategy session
- A ebook, template, or blueprint with instructions
- Your online course
- Your coaching or consulting program
Successful email campaigns include stories that are emotionally engaging, facts, and a call-to-action in each email. Call-to-action means you are training them to take some type of action after reading your email; it isn't always a request for them to spend money.
Do you have an email sequence in place for your compelling offer? If so, what is the open rate? What is the conversion rate?
An effective and intentional email sequence will deliberately lead the reader to take the logical next step - buy from you. If your sequence isn't converting leads to new customers or clients, go back through and read each message,
Does the subject line create interest so it's opened?
Do your messages inspire you to want to buy - even though it's your stuff?
Your email sequence should be a huge profit center due to converting leads to buyers. Spending time to create great content and messages will pay you dividends for years to come!