Yesterday I talked about the important of engaging your prospects emotionally, whether you do it in an email, video, podcast, etc. (read it here) Today's message is a follow up so you know what to do when your prospects are engaged...
But here's the problem. Most people won't do it. They are squeamish... scared... or even worse, think that if they offer enough value, they don't have to take this next, very important, step. What is this "secret" next step?
It's asking the prospect to DO something - a call-to-action!
- Schedule a strategy session with you
- Forward your message to others who may be interested
- Post a comment on your blog
- Like your Facebook page
- Register for a webinar
- Click on link to sales page
The key is to be specific about what you want them to do, when you want them to do it, and the benefits to THEM. (Remember, they don't care about you. They care about themselves).
Provide a link that takes them directly to where you want them to go.
Another important key is to have only 1 call to action per message. Keep it simple so people know what you want them to do next. The more options you offer, the more confusion and hesitation you'll create, which leads to fewer people doing what you ask.
Still feeling a little sick at the idea of actually asking the prospect to take action?
Here's a different way to look at it: Someone... right now... is struggling, praying that they can find a way to solve a specific issue or problem that you can help with. Your goal is to make it easy for them to find you and reach out.
As I used to tell my kids, "If you don't ask, the answer's always NO!. So don't hope. Don't assume. Ask."
This same advice applies to us. 🙂
P.S. Get all these great, 1-minute messages delivered directly to your inbox. Sign up here.