Does this sound familiar:
You market like crazy and drive people to your site or store. They look around, maybe even ask a few questions, and then drift off into the sunset. You attract people but for some reason, you can't seem to convert them into buyers.
Or maybe your problem is that you occasionally get people to visit your site or store, but you don't know what brought them there, how to engage them, or how to reach out and help them.
The simple way to address these issues is to work with a mentor, advisor, or mastermind group. But where do we start? Let's use modes of transportation as examples:
Here we have a red wagon. Yes, this is a mode of transportation. But what's missing? The horses! So in order to make the wagon move, we need to push it. This is how many of us approach our businesses. We think we need to "do it all ourselves". We either don't have the time or we are afraid it will cost too much money to get help. Look at the wagon again - if we took the time to get the horses and hitch them up, how quickly could we make that time up? It's the same thing with our business!
Next we have the car. Let's use this analogy for when we decide to reach out. Often we begin with people who are successful in business. We may not know exactly what they are most successful at, we just know that they are a few rungs up the ladder from where we are and we want to get there, too. So we ask help. This could be an individual person we ask to mentor us, an advisor whom we hire, or possibly we join a mastermind group with 3-5 people who are having some success, are committed to improving, and want to share with others.
The 2 options above will work, but there is one missing element. Niche Focus. Have you heard the saying, "the more general we are, the more broke we are". This can also be true when reaching out to mentors, advisors, and mastermind group members. Don't look for "general" - look for someone who focuses on what you need most at this time and knows this topic or subject very, very well. This is definitely the quickest way to reach success and achieve your goals!
If you'd like a little more info on how to use "niche" mentors, advisors, and mastermind members to help you grow your business, please sign up for my free 5-page report below!