How do you differentiate yourself from other speakers? Other business professionals prospecting for new business? Your competitors?
Use "your" voice!
Your "voice" shares personal examples in your life that taught you something meaningful that your audience will be able to relate to.
Only "YOU" will have this story and be able to wrap a specific message around it. It's like a parable.
In this short podcast, I share an example from our farm and then relate it back to sales. It's a memorable story that people still comment on, even when they only heard it once about 8 years ago. This one story, and how I apply it to business, has generated many sales. I believe this technique will work for you, too!
Apply the lesson to your own story and watch success unfold.
Use Your Voice!