What is the skill that most speakers miss when creating their talks?
Effective speaking is so much more than getting in front of a crowd and talking about what you do, who you do it for, and the results people experience.
- It’s about the words and phrases you use intentionally that create interest and desire.
- It’s the pauses and voice inflections that deliberately engage the emotions of your audience and let them feel both the pain and relief through the stories you share.
- It’s the way you strategically seed your offer seamlessly throughout your talk so when you walk off the stage, your "hot" prospects are ready to take the next step.
As a speaker, do you memorize and practice various phrases and stories so when you find one that gets results, you share it the same way each time and experience predictable results?
Do you memorize and practice transition phrases that continually move the audience toward the end results of working with you?
Or do you blindly try different tactics each time you speak and blame your audience for a lack of success?
Highly successful speakers spend hours on their craft. They develop a “master talk” that they’ve honed over time to create the greatest amount of impact and conversion of audience members to paying clients or customers.
When they are working on a talk, they ask themselves:
- Will my opening capture the attention of my audience?
- Will my transition statements allow my content to flow easily from one idea to the next?
- Am I including “seeds” about my offer throughout the talk instead of waiting until the end and then “pitch-slapping” my audience?
- Do the stories I share engage the emotions of the audience? Do they feel like they are part of the story?
- What is my “ask” at the end of my talk?
- What do I want people to do when I am done?
- What are my results after each talk?
- What can I tweak to improve these results for a consistent and predictable income each and every time?
Understanding what you want to accomplish at the end and how you want your audience to feel about it requires careful consideration, not getting on the stage and “hoping” for a happy ending.
Using the questions above, analyze your talk. What is going well? What should be improved? What should be eliminated?
Once you understand and implement the different elements of giving a talk, you’ll be more successful in bringing them together and finally generating the income you desire.