I was the same way. I was excited because of all the people who took my information and said they were going to contact me. I'd wait by the phone, hoping...
But guess what? Hardly anyone called. In fact, usually no one called. I was frustrated because I didn't know how to fix it. As I studied "speaking" and attended seminars on how to create irresistible offers and make hundreds of thousands of dollars, I applied what was taught. I got better at capturing leads. I wrote some emails selling my "stuff". But still, very few sales.
Unless I could figure out the money-making piece, speaking to grow my business was nothing more than an expensive hobby and hopeless dream!
Do you ever feel that way? You do everything you know how to do, you know you give a great presentation, and even if you are capturing the contact information of the people in your audience, you aren't getting sales?
Here's the amazing secret I discovered...
My email messages didn't continue building a relationship and talk about my leads' "why" of buying what I offered!
You see, I adapted an email sequence I'd been getting from one of the "guru's" who I thought was ultra successful. And the truth is, he is very successful with his offer to his target market. But that didn't transfer to my offer and my target market!
So I devised a new plan that was strategic in the message, strategic in when it was delivered, and strategic in my ask. It was geared to my specific audience of business professionals who wanted to use social media to increase their leads and sales for weeks, months, and years to come and in just 15 minutes a day. (That was the live workshop that more than 5,000 people from 18 countries attended...)
I tested, adjusted, tweaked, and tracked. Even though I had a product to sell, I found that most of the sales didn't happen at the back of the room - even if the event "allowed" me to sell... most of the sales happened between the 7th & 12th email! That's the piece that most speakers just don't get! That was when it no longer mattered whether or not I got a speaking fee - I had created an automated system of creating predictable income each time I was in front of my target market!
If I could generate $6,000-$8,000 each time I spoke for 40 minutes to a group of my target market, what could my income look like if I did that once a month? Twice a month? Once a week? And how easy would follow-up be with a proven system in place doing the work for me?
Building a solid and predictable income from speaking isn't magic - it's a well-thought-out process that can be done in just 15 minutes a day.
If you want more from your speaking gigs and want to learn from someone who's been where you are and discovered a way to generate leads and sales without being annoying, pushy, or salesy, let's chat. No pressure. No obligation.