A business can only be successful when something is sold. In order to sell products or services, you need customers, clients, or patients. And the way to find the people willing to buy what you offer, you need to prospect for leads.
There are various ways of attaining leads. Networking, online marketing campaigns, consistent follow-up with your past and current clients. These all work and should be part of your lead generation strategy. But one method is significantly more effective than the others. What is it?
Yes, speaking to audiences filled with your target market gives you the opportunity to go from invisibility to trust in a very short amount of time. As the speaker, you can share several key points relevant to the interests, concerns, and demonstrate through stories how you can help them solve their problems or achieve their goals.
Instead of the "usual and customary" sales pitch, you simply offer something they will find of value for free. Audience members who are interested complete the form with their name, email address, and phone number. After the event, the information is entered into your system and the free report is sent automatically and digitally.
These are people who have raised their hand and said, "Yes, I'm interested!". Now you have the opportunity (and responsibility) to continue sharing great content with various calls-to-action. With the right messages, some prospects will convert into clients, customers, or patients.
What could your business look like if you added speaking to an audience of 30 to 40 ideal prospects each month?
What could your business look like if you had strategic and specific messages in an email campaign that were sent out automatically when a prospect was entered into your system?
What could your life look like if you were able to capture more leads and convert them into actual clients, customers, or patients in less time than you are currently spending with other lead generating methods?
Choose the methods that move you toward your goals faster and easier than you've experienced before. It's your career - make it count.
P.S. I offer a free 30-minute consult to help business professionals learn how to effectively generate leads and convert those leads into paying clients, customers, or patients. Learn how speaking can impact your career. No pressure. No obligation. Just 2-4 tips that you can implement in your business right away that will help you reach your goals.