Generate "HOT" Leads & Grow Your Business Faster and Easier By Speaking To Groups Of Your Target Market and Ideal Prospects!
Imagine what your bottom line could look like if you learned to:
- Engage your audience while building trust and rapport to generate leads
- Create a stampede of people who hand you their contact info,begging you to contact them!
- Dramatically increase sales by up to 50% with an intentional, strategic, and automated follow-up process - miss this piece and you'll lose out on thousands of dollars in sales: upsells, downsells, and referrals weeks, months, and even years AFTER the event!
- Develop and deliver an offer that has your audience drooling!
- All in just 15 minutes a day!
If I had a dollar for every time someone tells me how much they love speaking to groups and how good they are, I'd be one rich woman! Their comments generally include:
- "People really relate to my message"
- "People come up after I talk and tell me how much they enjoyed it. They tell me they are going to get in touch with me."
- "I'm not there to sell them anything - I'm there to share information and if they like it, they'll contact me."
I smile and nod... then I ask the BIG question:
How are you generating leads and converting the prospects to paying customers?
Oh my gosh! They sputter, stammer, and almost act offended at the thought that they should have some type of plan in place to collect the contact information of those in attendance AND actually implement some type of follow-up process! Excuse me, but isn't the whole point of doing this to find new prospects who want, need, have the money, and are willing to buy what we offer???
Here's how it normally goes...
- You speak at an event and you got great feedback from the audience
- People take your information and say they are going to call you
- You wait by the phone. Hours, days, weeks go by with zilch, zero, nada in calls.
- You realize that as much as you love speaking to groups, it would be a lot more fun if you could actually turn it into profit center!
Here's the reality: It's not enough to be a great speaker!
Shocking, isn't it! Just because you are a great speaker doesn't mean you will make money. Most speakers build their incomes on "hoping" that people will contact them instead of having a system in place to collect the contact information of your audience members, But here's the truth... People who tell you they are going to contact you have every intention of doing so. But when they walk out of the room, life smacks them alongside the head. There are messages on their phone to return, fires at the office to put out, and family stuff that all gets in the way. Your card or information gets set on their desk. A few days go by and your "hot" prospect has cooled off into a lukewarm lead. A few weeks go by and now they are cold and unresponsive. Your stuff gets tossed. Out of sight, out of mind.
If you want different results, you have to change how you do things!
I teach business professionals how to turn each speaking gig into a predictable income stream by generating leads and converting them into sales and profits...
Over the past 5 years, more than 5,000 people from 18 countries have attended one of my live trainings. I, like many of you, loved to speak and "hoped" that if I did a good enough job, people would do business with me. But there was a big gap between what I "hoped" for and what the reality was... You see, I'd experienced all the things everyone else does. People told me how awesome I was, took my information, and I waited... and waited... and waited for them to contact me. I was slowly going broke.
I was diligent in studying how market my products and services when I spoke to groups of my ideal clients...
- I attended an expensive boot camp but when I applied my "invisible close" at the speaking gigs where I wasn't allowed to "sell", it wasn't invisible enough because the groups who hired me were not happy!
- I attended a 3-day intense "Speak and Write Your Way To Millions" workshop that ended up being a 3-day pitch fest of her products and programs
It was only by accident that I finally changed how I approached speaking to groups... and this is when I started making $6,000-$8,000 every time I spoke to about 40 people who were my target market. I'm talking about speaking gigs that did not pay a speaker fee!
Over the past couple of years, I honed my skills and automated a process that generates predictable income each and every time. I had so many people asking what my "secret" was that in January 2014, I starting private coaching for those who were serious about marketing their products and services via speaking...
Let me be clear on what ISN'T part of my system - you WILL NOT be asked to become one of those speakers who pound on their chest trying to convince everyone how awesome they are OR one of those speakers who PITCH, GUILT, or BEAT you with their products or services.
None of us like being treated that way so why in the world would we want to do that to our audience? It doesn't feel good to us and it certainly doesn't feel good to them!
Our goal is to attract people who are interested in what we offer - not repel them!
I've condensed all the information reserved for my 12-week private coaching clients into a home study course called:
"Speak Your Way To Success In Just 15 Minutes A Day"
Dear Sue, Last night was absolutely wonderful! I had butterflies ALLLL day, even while the lady was introducing me but then as soon as I got in front I was FINE! Totally settled into my messages, I got some good laughs and wonderful feedback. There were 17 ladies there besides me and 7 of them turned in the slips, which I thought was a great number! One even checked that she wanted to have the free consultation AND have me come talk to her group at work!!! YESSS Feelin like a rockstar (a tired one) but nevertheless a ROCK STAR this morning! ))) THANK YOU Sondra D, Business Coach & Professional Speaker
Because no one else is teaching this, I want to keep it for interested people only and away from my competitors!
Here's What You Get In My Home Study Course, "Speak Your Way To Success In Just 15 Minutes A Day"...
"Sue has, in just a few months, given me the skills and techniques needed to monetize my presentations with a direct, concise plan. Her strategy does not just help me, it will help the attendees gain the knowledge they are looking for." Steve Ree, Steve Ree Solutions
Module 1: The Workbook
- Chapter 2: Power of Edutainment - combine education and entertainment to skyrocket your results
- Chapter 4: Creating Your Talk With A Flow Chart - how to actually write your talk. There is a real method to the way I ask you to write your talk. Hint: You don't write it in the order that you give it! You'll be happy you followed this process because the results are literally money in your bank account!
- Chapter 7: How to Sell Without Selling - generate sales without being annoying, pushy, or salesy. This strategy postures you as a trusted adviser, not a salesperson!
- Chapter 15: Follow Up Magic - create an automatic and intentional follow-up system that converts prospects to buyers. Each message feeds and flows into the next and you take them along a path that makes it easier to say "yes" rather than "no" to buying. Keep in mind that people buy when THEY want to buy, not when we want them to buy!
- Chapter 17: Speaking Gigs and Speaker Bureaus - now that you have a great talk and a follow-up system that converts, you'll want to find more speaking gigs!
- Chapter 20: Sue's Recommended Resources - no more trying to fit all these pieces together to create a systematic and automated income-generating business through speaking. I share my private and coveted list of resources that have made a huge impact in my business, saving me time, energy, and helping me increase profits.
I want to take this opportunity to thank you for all of the help you've provided me in developing a comprehensive strategy around my presentation, marketing funnel, and products. The help you've given me is invaluable. In fact, I feel like you could charge so much more for your service based on the true value of what's been delivered. Here's why I feel you've been so effective:
1. You have a great system for thinking about my audience and
how to best serve them.
2. You are working at my pace... which I know can get a bit crazy!
3. This is the stuff they don't teach you in business school but matters the most.
Even though I'm familiar with a number of the concepts you teach, no one has ever walked me through the process by the hand to implement them like you have. At this point, my sales process has been improved dramatically and I now have a way to monetize customers at many different levels. This is expanding my opportunities and improving revenue. Thanks again for all you do and I look forward to continuing our work together!
Michael Fleischner, Upward SEO President
Module 2: Audio Giving More Information On How To Apply The Concepts, Strategies, and Tips In The Workbook
I want to make it easy for you to learn and apply everything I teach! So, I've created MP3 audio clips for each of the 20 chapters that explains what each chapter is covering and how to apply it. This makes listening so much easier as you can pop them into your car CD player or upload to your MP3 player to listen whenever it's convenient for you! It's the perfect way to transform "wasted" time into "idea" time!
This is ADDITIONAL CONTENT - not just a repeat of what's in the workbook!
Inside Module 2's MP3's you'll discover:
- The "why" behind the strategies I'm teaching
- Stories of how it was applied and the results
- How to break the activities and exercises into 15-minute segments that allow you to work "on" your business while working "in" your business
- And much more!
Module 3: Video
I know some of my clients love watching videos, so this is for you! I made one all about the "speaker mindset". Success really does begin in your head! Here's what I talk about:
- How do you posture yourself so you appear confident, yet approachable? (not arrogant!)
- How do you work the crowd before the event?
- How do you obtain more speaking gigs from the one you just spoke at
Although I was getting some results from speaking, I wondered if I could do better. I applied 3 of Sue's strategies at my last speaking gig and here are the results: 50% of the people attended wanted to schedule an appointment with me to learn more about what our company offers. In the past, I was thrilled if 5% of the audience told me they were interested... And here's the best part: They were coming up to me to get it scheduled instead of me chasing them for the appt after the event was over! Lisa Saline, Social Media Training, LisaSaline.com
Instant Bonus 1: Personal Coaching On Your Story
In Chapter 6 - Powerful Stories, you'll learn how to create a story that makes your audience feel like they are "in" the story! You'll learn how to make them feel the pain of the problem, the solution the character applied, and the result, which is what your audience wants. But knowing HOW to deliver your story is just as important as the story itself! That's why I've created this bonus offer that will only be available for a short time. Follow the steps below for the fastest and easiest way to learn how to deliver a story that engages your audience and compels them to take action:
- Write your story following the example in the workbook
- Email one of your stories to me along with a description of your compelling offer (Chapters 4 & 5) and a description of your target market (Chapter 3)
- I'll record the story and send the MP3 recording back to you. You'll get to hear the pauses, voice inflection, voice speed, etc. Delivery is important for creating predictable results.
- Now you'll have a model to practice from and adapt to your own style and audience culture.
Instant Bonus 2: One 30-Minute Personal Coaching Call With Sue
As easy as I've made "Speak Your Way To Success In Just 15-Minutes a Day", I know some of you are going to have questions or need a little feedback. That's why I decided to offer a free 30-minute call with you!I'm committed to helping you share your message with the world and impacting the lives of others as well as your own. Sometimes it helps to have someone we can bounce ideas off of, ask questions, and get clarification and direction. Simply email me and let's schedule a time!
I am an insurance agent wanted to get better results when I spoke to groups. I worked with Sue and implemented strategies from her proven process. Recently I spoke at a seminar and applied what I had learned from Sue. Here are my remarkable results:
- 63% of potential prospects signed up for a free consultation
- Of those appts set, no one person has cancelled or been a no-show
- 13% of the people purchased on the first appointment! This has never happened before in my career! I have a 2-appt process so this was a huge and unexpected surprise!
I would highly recommended working with Sue. She'll help you get better results when you speak and more sales following the speaking event. She knows her stuff! Bridget Dahle, Dahle Insurance Agency, LLC
Pricing and Payment Options
I've priced this as reasonably as possible - only $347! Remember, you are getting all of the content that my personal coaching clients are getting and paying $1,500 for! Applying just one strategy that I teach can turn your speaking gigs into true profit centers... Some of you may be just starting out and money's a little tight because of other obligations. You really want the info and believe with all your heart that it's will build the bridge between speaking with dismal results and speaking with predictable results that have you smiling all the way to the bank...
And it comes with this 30-Day "No Questions Asked" Priority Guarantee!
If you aren't thrilled with the no-nonsense, practical training in my "Speak Your Way To Success In Just 15 Minutes A Day" home study course, I demand you fire me and collect your full refund!
But I'm confident you'll stay in, implement the strategies and tips, and you'll be one of the many who send me a testimonial sharing how much more successful your speaking gigs are after finding me and taking my training!
If you're ready to capture more leads and covert those leads into paying clients, customers, or patients, with speaking as a part of your business growth, choose one of the payment methods below and let's get started!
“Since working with Sue Henry, my business has flourished. In the first six weeks working with Sue, my closing rate after a speaking gig has increased from 2% to 30%. I expect it to raise to 50%. Sue has a wealth of knowledge, she gives me simple steps to help complete my talk. Sue is a task to completion coach. She keeps me moving on the process and then once that's done, on to the next thing. I highly recommend working with Sue- she'll increase your revenue. She increased mine. After just 4 sessions with Sue, I was able to purchase a brand new Suburban because of the extra money I’m making with Sue’s help.” Jill Holmes, Send Out Cards
Limited special pricing at only $99